I read Matt's initial post about the Adwatch project and thought "cool!" but with little expectation that I'd participate because my own schedule. Then, on Monday evening as I'm watching TDS and The Cobert Report, I see the following Brian Schatz ad, not once, but twice. (Once during each show.) Brian Schatz is running for Hawaii's 2nd congressional district. This is the district that Ed Case currently represents, but is leaving to run against fellow Democrat Sen. Akaka.

The ad really struck me, not for its production values which are truly minimal, but for the messaging/talking points. Its as if he and his team read an embodied Chris Bowers' Democratic Congressional Challengers Strategy Memo.

Further the ad was very targeted to the cable broadcast of TDS and The Cobert report where is likely to find a receptive audience.

Let's do a run down of the ad and Chris Bowers' memo: